Equestrian Coach Gen Champion focuses on the technical and ethical approach of coaching.

The Philosophy Behind the Name: Excellence in Equestrian Coaching

If I’m being honest, launching an equestrian coaching business from scratch – where the “product” is your own knowledge and experience – is one of the most challenging and rewarding paths I have ever taken. In a modern world of “video-first” content and social media trends, I have chosen a different route. As someone who …

The Five Domains welfare model, used by Equestrian Coach Gen Champion to promote ethical horse training.

Doing Better by the Horse: Why Ethical Methods Matter in a Changing World

The gentle nuzzle of a velvety nose, the rhythmic pounding of hooves on soft ground, the undeniable thrill of soaring over a jump in perfect sync – these are the moments that draw us, unequivocally, to horses. As horse lovers, our bond with these magnificent creatures runs deep, often beyond words. But in recent times, …

Stroking a horse's face

From Ownership to Guardianship: How Our Relationship With Horses Has Changed

For centuries horses have been our partners in work, transportation, and sport. But how we think about our relationship with horses has changed a lot over time, and thinking continues to shift with scientific advances that help us to understand increasingly deeply the ways of the horse and their complete welfare needs. In the past, …